Haypp Group

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based, but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.

With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.

THE ROLE

As we continue expanding in the U.S. market, we’re looking for an Associate Director, Commercial Finance to join our US Finance team in Arlington, Virginia.

This is a high-impact, cross-functional role sitting at the intersection of finance, strategy, and commercial operations. You will act as the primary finance business partner to our US commercial teams -including merchandising, supplier management, acquisition, retention, and operations -bringing financial discipline and analytical depth to key decisions around pricing, margins, and growth investments.

You will own a significant portion of the US P&L while also leading strategic planning, forecasting, and annual budgeting processes. This role is foundational in building our US finance function and requires a commercially minded, data-driven leader who thrives in a fast-moving e-commerce environment.

This is a full-time role based in Arlington, Virginia.

WHAT YOU WILL DO

• Act as the primary finance business partner to US commercial teams, owning the commercial P&L and translating business performance into clear financial insights

• Lead planning, forecasting, and strategic target-setting, delivering decision-ready analysis and scalable financial models

• Drive pricing strategy and optimization through data-driven models, promotional analysis, and real-time KPI monitoring

• Support supplier negotiations and commercial deal structures with financial modeling, ensuring strong margin performance and improved working capital efficiency

• Partner with marketing to optimize investment decisions using ROI frameworks and customer economics (CAC, LTV, payback), translating performance into P&L impact

• Leverage SQL and BI tools to analyze large datasets, build reporting frameworks, and generate actionable insights across commercial and operational performance

WHAT WE ARE LOOKING FOR

• 6–10 years of experience in commercial finance, FP&A, or business finance
• At least 3 years in e-commerce or digitally native retail environments
• Deep understanding of e-commerce P&L (gross margin, contribution margin, CAC/LTV, promotions)
• Experience supporting pricing strategy and/or supplier/vendor negotiations
• Proven track record in planning, budgeting, and forecasting processes
• Strong SQL skills and ability to work with large datasets independently
• Experience with BI tools such as Tableau, Power BI, or Looker
• Advanced Excel / Google Sheets modeling skills
• Strong business partnering skills with ability to influence without authority
• Excellent communication skills, translating complex financial insights into clear recommendations

A BONUS IF YOU ALSO BRING

• Experience in DTC, subscription e-commerce, or marketplace businesses
• Exposure to performance marketing finance and customer lifetime value modeling
• Experience with data warehouses such as Snowflake, BigQuery, or Redshift
• MBA, CFA, or similar advanced degree

WHAT SUCCESS LOOKS LIKE

• Full ownership of the commercial P&L is established within the first 90 days
• Pricing frameworks and KPI tracking are implemented and actively used by commercial teams
• Annual planning and target-setting processes are successfully led end-to-end
• ROI and customer economics models guide marketing investment decisions
• Finance is recognized as a proactive and value-adding partner to the business
• Supplier negotiations deliver measurable improvements in margin and working capital
• Scalable financial frameworks and reporting structures are built and adopted

WHAT WE OFFER

We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you!