HAYPP GROUP
At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.

With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.

THE ROLE
As we continue expanding in the U.S. market, we’re looking for an Acquisition Trainee to support and scale our customer acquisition efforts for Nicokick. In this role, you’ll work hands-on with executing campaigns across digital channels, supporting partner activations, and driving new customer growth. You’ll play a key role in turning campaigns, supplier collaborations, and marketing initiatives into measurable outcomes -traffic, conversions, and first-time customers.

This position is ideal for someone early in their career who is highly organized, data-driven, and eager to learn performance marketing within a fast-growing e-commerce environment. You’ll collaborate closely with teams across Performance Marketing, CRM, E-commerce, and Analytics to ensure campaigns are executed efficiently and deliver impact.

This is a full-time role based in Arlington, Virginia.

WHAT YOU WILL DO
• Support planning and execution of acquisition campaigns across email, paid media, and affiliate/partner channels
• Assist in optimizing campaigns to drive first-time customers and improve conversion and CAC efficiency
• Coordinate supplier-driven activations, including managing assets, offers, and campaign inputs
• Translate supplier priorities into performance-driven acquisition initiatives on Nicokick
• Own campaign workflows including briefing, timelines, QA, tracking links, and UTM setup
• Ensure campaigns are delivered on time and aligned with acquisition KPIs
• Monitor and report on key metrics such as new customers, conversion rates, and channel performance
• Maintain dashboards and support ongoing reporting and optimization
• Support affiliate and partner management, including onboarding, tracking, and communication
• Analyze campaign and customer data to identify growth opportunities
• Collaborate cross-functionally with E-commerce, CRM, and Analytics teams
• Ensure all campaigns meet regulatory and compliance requirements

WHAT WE ARE LOOKING FOR
• Bachelor’s degree in Marketing, Business, or a related field
• 0–2 years of experience in digital marketing, e-commerce, or campaign coordination
• Interest in performance marketing and customer acquisition
• Analytical mindset with attention to detail
• Organizational and project management skills
• Proficiency in Excel and familiarity with marketing or analytics tools
• Excellent communication skills and ability to work cross-functionally

A BONUS IF YOU ALSO BRING
• Experience with paid media, affiliate marketing, or CRM tools
• Exposure to e-commerce or DTC environments
• Familiarity with performance metrics such as CAC, conversion rate, and attribution

HOW YOU WILL GROW
• Work closely with experienced specialists across Paid Media, Affiliate, CRM, and E-commerce
• Receive continuous feedback and hands-on support to accelerate your development in performance marketing
• Gain early exposure to campaigns that directly impact customer acquisition, revenue, and growth
• Develop both technical execution skills and commercial understanding in a fast-growing e-commerce environment

WHAT WE OFFER
We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you!