HAYPP GROUP
At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.

With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.

THE ROLE
As we continue expanding in the U.S. market, we’re looking for an SEO Specialist to help drive the execution and optimization of our SEO strategy across our U.S. sites. In this role, you’ll take ownership of hands-on SEO initiatives across content, on-page optimization, technical improvements, and site structure — helping scale organic growth in a fast-moving e-commerce environment. You’ll work closely with a Senior SEO Strategist on priorities and roadmap, while bringing your own SEO experience, analysis, and execution skills to move initiatives forward.

• Drive SEO growth across our websites through content, on-page, technical, and off-page initiatives

• Identify opportunities to improve rankings, traffic, and conversions using data and SEO insights

• Optimize key landing pages, category pages, and content to capture high-intent organic traffic

• Conduct keyword research and translate insights into actionable recommendations

• Work closely with Content, Development, Performance Marketing, and PR teams to deliver SEO improvements

• Monitor SEO performance and continuously test, learn, and improve

WHAT WE ARE LOOKING FOR

• 2-4 years of hands-on SEO experience, either in-house or agency-side

• Strong understanding of on-page, technical, and content SEO

• Experience with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar

• A data-driven mindset and the ability to turn insights into action

• Proactive, curious, and eager to take ownership of your work

• Comfortable collaborating with stakeholders across different teams

WHAT WE OFFER
We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

The salary range for this role is $72,800 - $109,200 annually. Final compensation will be determined based on role scope, relevant skills and experience, location, internal equity and business needs.

SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you!